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Build It and They Won’t Come Unless You’ve Marketed It

It’s a fallacy that I see played out over and over again. I’ve fallen for the seductive charms of “if you build it, they will come”1 more times than I care to admit. This is something that I should know intuitively by now. I’ve been that nerd saying that Apple is only popular because they […]

Photographs, Essays, and Fear

I think that I want to talk about fear today. I’ve been trying to write more, and share photographs, and every time I do, I feel a twinge of terror that whatever I’m going to write1 is terrible. I think that what I’m writing right now is terrible. My heart rate is through the roof, […]

CV, STARs, and (Personal) Sales Pitches

It seems to be job hunting season for my friends and family. And I’ve been helping them write and polish their resumes and curriculum vitae (CV). I often find myself repeating the same information – how to approach a job search, how to write a cover letter and a resume so that it helps you […]