Build It and They Won’t Come Unless You’ve Marketed It
It’s a fallacy that I see played out over and over again. I’ve fallen for the seductive charms of “if you build it, they will come”1 more times than I care to admit. This is something that I should know intuitively by now. I’ve been that nerd saying that Apple is only popular because they…
A Jigsaw Puzzle: Distribution Options for Indie Films
As the pandemic stretches on, I’ve noticed friends and family seek out lighter fare on TV and streaming platforms. Friends, How I Met Your Mother, and the like.1 They’re bouncing off prestige2 shows faster than ever. No one wants to see hard narratives. Life is hard enough, and what people are looking for is escapism.…
Stringing the Necklace: What I Learned at Marche du Film 2021
I attended Marche du Film virtually for the second time. For all the discussion about how it would be so much nicer if the festival was 100% in person, I was struck by the thought that I wouldn’t have been able to attend the market if it was. It’s a very expensive conference in France…