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Build It and They Won’t Come Unless You’ve Marketed It
It’s a fallacy that I see played out over and over again. I’ve fallen for the seductive charms of “if you build it, they will come”¹ more times than I care to admit.

This is something that I should know intuitively by now. I’ve been that nerd saying that Apple is only popular because they have great marketing. But now that I regularly use Apple products, there’s a lot of functionality there that makes my life easier day to day.

Besides, I’ve learned this during my MBA, and also during all the time that I’ve been working. You can have the smartest, cleverest, most effective solution in the world, and it won’t find any users (or, in our case, viewers) if it’s not marketed properly.

So the problem that I have to figure out is of how to market indie film – of any length – without killing myself in the process. It’s easy to fall into the trap of working to build something without telling anyone about it. But really, even stealth startups have some people talking about it in the background.

If a tree falls in the forest and no one hears it, does it matter? It might matter to all the critters who were living in and off the tree, but other than that? Maybe it doesn’t. Or maybe the role of that fallen tree is to provide the raw materials for new trees to grow.

Maybe all the struggle we’re facing in getting our films in front of a wide audience is just mulch for the success of future films.
1. I remember it being referred to somewhere as the Engineer’s Fallacy, but don’t remember where. It’s probably not the right term for it anyway. ↩
2022-09-19
Photographs, Essays, and Fear
I think that I want to talk about fear today.

I’ve been trying to write more, and share photographs, and every time I do, I feel a twinge of terror that whatever I’m going to write¹ is terrible. I think that what I’m writing right now is terrible. My heart rate is through the roof, and I try to find any and all reasons to not write.

"My fingers hurt."
"My keyboard doesn’t work very well."
"I have no idea what to write."
"I’m a slow typist."

And on and on. I feel this all the time. And it’s a problem because I want to write. I want to write a lot. I want to write essays. I want to tell stories. I want to make movies. But this fear – of speaking up, of being heard, of failing, – just won’t go away. And in the end, I don’t know if it matters.

It’s the fear that keeps me collecting. Keeps me from focusing long enough to put down what I want to say².

None of this is good when I’m trying to write posts here, write short stories, or write accompanying blurbs with photos. Not to mention helping Vaidehi with her writing and marketing, and working on building a presence for UAKC. It’s all a lot.

Anyway. I’m scared every time I sit down to write something. And I think that the only way to make the fear go away is just to do it more.
1. I’m trying to write something to go along with every photo that I put out, and have a photo accompany every piece of writing. ↩
2. Or dictate. I’ve been practicing dictation with the new iOS 15 update. It’s weird to hear myself speak out loud, but it’s getting better. The worst part seems to be holding a train of thought without giving into the urge to correct errors. ↩
2021-12-15
CV, STARs, and (Personal) Sales Pitches
It seems to be job hunting season for my friends and family. And I’ve been helping them write and polish their resumes and curriculum vitae (CV). I often find myself repeating the same information – how to approach a job search, how to write a cover letter and a resume so that it helps you find the job, how to keep a log of your accomplishments at your job – so I wrote up a few pointers that I send along and refer to as I walk people through the job search process.

It is a process. And each step of the process should hopefully take you to the next one, with the goal of eventually getting you a job that you are excited to work at. Your cover letter should convince the reader to look at your resume or CV. In turn, that should make them want to bring you in for an interview, where they decide if they want to offer you the job, and you decide if you want to take it.

First things first: CVs and resumes are different beasts, even though the terms are used somewhat interchangeably. A resume should be 1-2 pages. It should highlight your most significant achievements in each job. A CV is much more suitable for academia – it should encompass all your professional achievements – papers, presentations, jobs, et cetera.

The flow of a resume is fairly straightforward. You want the reader to very quickly grasp that you are capable of doing the job, and how you’ve done your jobs in the past.¹

One of the smartest ways that I learned to highlight my achievements was the STAR method of bullet point-writing. The STAR method is a simple formula for your bullet points that I learned while doing my MBA at Bayes Business School². Each bullet point should be a sentence built using the following guidelines:
- (S) Describe the Situation,
- (T) Define your Task,
- (A) Say what Action you took, and
- (R) What the Result of that action was.
Situation, Task, Action, Result will give you a succinct sentence that fits a bullet point. Whenever possible, use concrete terms and numbers for the results, and use active language to describe it.

As you start doing this, you’ll see things that you’ve done that are outside what your job description stated or what the job you’re applying for needs. That’s fine. Keep them in the vault for another application. Or to bring up when you’re asked in an interview to "describe a time when you…" showed conflict management skills, or collaboration skills, or client management skills. This becomes your story bank. You might remember some difficult patches or conflict – note them down too, and what you learned from them.

Understand what a CV or resume is meant to do. It’s job is to get you an interview. Be clear in what you’re putting in the document. This is a sales pitch for you.

And don’t just do this when you’re looking for a job. Once a week, or at worst, once a month, look back on your work and add relevant points to your STAR bank. It helps to have this information on hand when you’re discussing your performance or negotiating for a raise. If you keep at this, you’ll wind up with your own career management document. You’ll see how you’ve grown and never dread an annual review because you won’t have to wonder what you’ve accomplished in the last few months.
1. Pasting your job description here is not the way to go. It shows nothing of what you have accomplished in the job, and in the worst case, can come off as lazy. If you’re not putting in the effort to remember and show off your accomplishments, why should anyone else? ↩
2. Thanks, Bayes Career Team. ↩
2021-11-30
What’s in a Name
"What’s in a name? That which we call a rose
By any other name would smell as sweet;"

William Shakespeare, Romeo and Juliet

I’m sure that Juliet’s rose didn’t have to deal with government documents and social media services. ¹

I want to say that I’ve been thinking a lot about names lately, but the truth is that it’s been on my mind for years. Ever since some overzealous government official decided that I had to have a middle name on my passport, ignoring the fact that my birth certificate doesn’t have one. How much grief has that caused me? And why is it so easy for someone to fuck up my name like that, but so difficult for me to correct that fuckup? I think back to when I went to boarding school and the sign painter spelled my name wrong on my trunk. It led to a nickname that hurt me, but also has stuck with me since the first week of boarding school, and is an indelible part of my identity now.²

My wife also suffers from this. Her name is spelled differently depending on where in the country she is. Karnataka decided to split her last name because everyone must have an initial at the end of their name and no one (more likely, the software designers) could imagine that a name could be different. Her community doesn’t really do last names though. Your last name is just your father’s name appended to your name. Your official name, that is. There’s a religious name too. ³

I’ve been thinking a lot about names and their power lately. A lot of this has been related to the CAA-NRC “debate” that went on last year. I use quotes because it doesn’t really feel like a debate. The government is insisting that there is nothing untoward in their bill that specifically excludes members of a particular religion, while the protestors largely disagree. There isn’t much in the way of criticism from the 4th estate, because no one wants to lose access to the government.

But let’s think about names, shall we? A Muslim friend of ours has a situation where his father’s name is spelled one way on his father’s documents, and another on his. His own name is spelled differently depending on whether it was written directly in English, or transliterated from Marathi. For a simple example of this difference, Krishnan is spelled Krushnan when written in Marathi. Now, this might not be a big deal within Maharashtra. Now imagine that you go somewhere else, somewhere where they don’t understand that this variance in your name is within tolerances. What then?

Imagine, if you will, that someone is looking to disenfranchise you. Maybe not actively. Maybe they’re being told that it’s important to the security of the country. Maybe they’re just following orders. Or maybe they just don’t want to rock the boat and provide for their family. Upton Sinclair once said, “it is difficult to get a man to understand something when his salary depends on his not understanding it.”⁴⁵

I’ve been thinking off and on about this topic since reading patio11’s essay on names. Go read it and think about anything else that you might take for granted about that how the world works.
1. Besides, look how their names turned out for Romeo and Juliet… ↩
2. Another example that Vaidehi likes to tell me is where her batchmate was known as Bapuji. That wasn’t his name. He was born on October 2, and when he was being admitted into school for the first time, the teacher thought it would be cute and wrote Bapuji on the form instead of his name. And so, he was stuck with Bapuji (seriously, who calls a 4 year old that?) until the moment he could legally change his name as an adult. ↩
3. I didn’t know our community even had one. Discovered that during the wedding when there was a puja where we rename the woman once she enters her new home. My wife is attached to her religious name (she’s named after her grandmother). Eventually, we found a compromise, and she calls me her knight in clever armour. I’ve since learned that there are several communities that change a woman’s full name when she gets married. ↩
4. There’s probably an interesting case to be made for modding Papers Please to a context where you are someone in charge of enforcing such laws. ↩
5. Facebook has a real name requirement, and it’s not without controversy. And look, they don’t recognise Tamil naming conventions. These days, if you’re not on Facebook, you’re cut off from many communities and services. Now imagine that they don’t recognise your name. It would be like you don’t exist, and they don’t really care, because you don’t fit their naming conventions.naming conventions around the worldnaming conventions around the world ↩
2021-09-22
Commemorative Coinage
Ever since demonetisation and the introduction of new notes in India, I’ve been thinking about how that was a missed opportunity to celebrate the country. Sure, the new notes do hype our space programme, and different monuments, but it’s Mahatma Gandhi on every note. That’s to be expected – the notes are part of the Mahatma Gandhi series¹.
What I’ve been thinking about was a new series that resembles the commemorative quarters programme in the US. For about a decade, the US Mint released 4 or 5 special edition ¢25 coins that celebrated a state each. Starting in 2022, the American Women Quarters programme will put out a collectible series for four years that celebrates notable women in America. ²
They have different figures from their history on their notes.³ While ours resembles the British system where a single person (Mahatma Gandhi for us, and Queen Elizabeth II for the British) is represented on the notes.
What would a commemorative currency programme look like in India? We have 28 states and 8 UTs. We have coins for ₹1, ₹2, ₹5, ₹10, and soon, ₹20, and notes for the denominations of ₹5, ₹10, ₹20, ₹50, ₹100, ₹200, ₹500, and ₹2000 rupees. That’s a lot of opportunities to celebrate important people, places, languages, and events from around the country. To celebrate the diversity of the country.
There have been commemorative coins issued by the Mints to celebrate individuals or big government policies or major events that the country has hosted.
Most people might ignore it, but I would bet that there are many of us who would love to see our regions highlighted to the rest of the country. Personally, I grew up outside my home state, and learned very little about it as a result. I would love to have seen it acknowledged on something that we use as frequently as money.
Oh, and if you find the Biju Patnaik coins from 2015? Send me a picture!
1. This is the new Mahatma Gandhi Series. So far, we’ve had the Lion series and two Mahatma Gandhi series of notes – original and new. ↩
2. The US Mint announced the first two honourees for the Women’s Quarters programme. ↩
3. Notes take longer to design than coins because of all the anti-counterfeiting measures that are required to be implemented. Harriet Tubman was announced to be the new face of the $20 note in 2016, but it’s unlikely that the new note would see circulation until at least 2030 coinagecommemorative coinagecommemorative coinagecommemorative coinagecommemorative coinage ↩
2021-09-13